Religions, Trade Networks and their Marketing Infrastructure in Asia

A number of researches outlines the relations between religions and trade but few focus on the two-way relationship shared between religions and trade networks and the role of the marketing infrastructure in facilitating this relationship. This article aims to fill this gap by examining the role of trade networks in the dissemination of Buddhism and Hinduism in China and Southeastern Asia and how these religions facilitated trade networks in expanding their businesses. Historical data reveals a strong link between the two and marketing made an important contribution in developing these links further. The contemporary religious landscape sees a stronger link between religions and trade which has led to the commodification of religions.