In the last fifty years we have witnessed a significant increase in the exposure of the female body and its nudity, first in advertising and cinema and currently in social networks. The pervasiveness of this practice has now become widespread, but it does not stop questioning, especially in relation to the meaning that underlies the representations and the ideal of female beauty they’re contributing to spread. Therefore, the aim of this paper is to analyze the thought of Julia Kristeva on pleasure of seeing, beauty and body, in order to question the contemporary public show of the female body to understand if it contains an invitation to admire with pleasure, the pleasure of re-veiling precisely, or rather, as the Bulgarian thinker would say, coincides with a reductive grimace of femininity itself. There seems to be some suspicion that behind this practice there are forms of violence against women, with important ethical and social implications.