Tattooing is considered a “visual language,” which inscribes cultural traits on the skin of the owner. This paper tries to explore the importance of tattoos in tribal life as a cultural heritage, by means of a case study in two Santhal villages to find whether there is any age and sex wise perceptual difference regarding tattooing. A focused group interview was conducted in Balipara and Phuldanga villages of the Birbhum District, West Bengal, India to understand the status and significance of tattooing among the Santhals living there. Descriptive analytical research method has been adopted to portray different styles and patterns, materials used to ink the body, and myths and beliefs woven around this art form. Tattooing, as a tribal art, is losing its significance: to keep this tradition alive, the market segment and its appropriate strategies have to be identified in order to favor traditional tribal tattoo designs to prevent their extinction.