digital space
Netnography as a Research Method in the age of AI and IoT — Trends in India
By: N.V. DIVYA, K. MANZOOR, K.C. JUNAID – Netnography has been there in the social science stream since 1995 but is mostly used only for market and consumer research. Kozinets (2007) defined Netnography as ‘doing ethnographic research online or on digital networks and also as a combination of internet and ethnography’. The objectives of this…