personalization
Privatizzazione-personalizzazione della magia. Il Terziario esoterico italiano come commercializzazione del sacro
consumerism, consumismo, lavoratori dell’occulto, magia, magic, occult workers, personalization, personalizzazione, privatization, privatizzazioneBy: GABRIELE BUX – Italy is a country where the interest in the occult and magic is both culturally rooted and commercially widespread. This article highlights the main dynamics of esoteric market focusing on so-called occult workers or esoteric professionals. We will argue that 1) esoteric pratices are used by individuals as tools to control…