Tra immaginario e prodotto tipico: nuove relazioni tra cibo, tradizione e comunità locali

Especially during the last decades of the twentieth century, a profound change in the cultural category of “folk tradition” affected particularly the rural world. Only some categories related to culinary folk heritage survived industrialization, supported by a progressive attempt to recover the traditional knowledge related to the farmers’ folk calendar and food production. My project has observed the transition from a production tied to tradition and a “food geography” to a new one burdened by an imaginary “food and wine” authenticity. Analyzing the dynamics of some new realities I highlight how they are supposed to rebuild and regenerate the memory of the “Cucina Popolare” (folk cuisine), helping modern people to reinvent themselves into a community.